Jerome Michael "Jerry" Austry is an accomplished business executive, manufacturing leader, and author. Born and raised in Chicago, Illinois, he attended Western Michigan University on a baseball scholarship, where he served as team captain and earned a Bachelor of Business Administration degree. He went on to build a distinguished career in manufacturing and executive leadership, eventually becoming President of the Ben Hogan Golf Company. During his time with the company, Austry played an important role in navigating corporate challenges, strengthening its market position, and advancing golf equipment innovation, including the development of the groundbreaking Edge forged cavity-back iron. Drawing on his firsthand experience working alongside legendary golfer Ben Hogan, Austry authored *The Hogan Edge: How the Hogan Company Found and Lost Its Edge*, offering readers an insider's account of the company's history, leadership decisions, business transformation, innovation, and lasting legacy. His work connects the worlds of golf, business, and executive leadership through lessons on building, protecting, and sustaining an iconic brand.
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The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan’s downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan’s previous astounding success.